Budweiser - The "True" campaign. The successful advertising campaign for Anheuser-Busch. It reflects campaign objectives, execution and results.

CHAPTER 1: HISTORY AND DIFFERENT KINDS OF TELEVISION

Television was invented in the early nineteenth century but took general publics attention after WW2. good deal very soon realised the power of this medium to light upon masses. It was the only medium to provide sight, sound and motion together. immediately this medium of Television is available in three forms;

·          sprinkle TV

·         Cable TV

·         Satellite TV

Broadcast TV

This reaches the audiences through the transmission of electromagnetic waves in air. Even today Broadcast TV attracts the largest amount of dwelling(a) Advertising dollars. At present Canada have 127 commercial TV stations. Broadcast impart are transmitted either on VHF (Very High Frequency) or UFH (Ultra High Frequency).

Cable TV

Cable TV reaches its audience through wires going house to house. Though its been around since after-hours 1940s but progressed in the 70s. It drew a huge calculate of broadcast viewers. Cable networks have provided an Audience Fragmentation, which helps companies reach their limited target market more accurately. Today more than 77% of the US households have a pipeline connection.

Satellite TV

Satellite technology is fresh but is growing. Signal are sent to the satellite and accordingly delivered back direct-to-home. Some of them offer around 500 channels to a single mini dish across the nation.

Satellite and cable channels have a nominal fee.



An average home in US watches 7.26 hours everyday of TV/Cable/VCR

CHAPTER 2: TELEVISION AS MEDIUM

Media Purchase

The advertiser buys ads. Based on the think audience of each platform. Advertiser can buy measure on TV by sponsoring entire program, participation terms in a program with others, purchasing spot announcements among programs and purchasing spots from syndicates

Full Sponsorship

Here the advertiser is responsible for both the program content and the total cost of production. Single sponsorships are ordinarily limited to...

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