Managing Strategy

Strategic Management Joumal, Vol. 18:2, 127-140 (1997) THE EFFECT OF REPUTATION ON THE DECISION TO JOINT VENTURE MARC J. DOLLINGER check of Business, Indiana University, Bloomington, Indiana, U.S.A. PEGGY A. GOLDEN College of Business, Florida Atlantic University, spellbind Lauderdale, Florida, U.S.A. TODD SAXTON School of Business, University of Wisconsin, Madison, Wisconsin, U.S.A. This disposition focuses on the impact that written overcompensate has on the determination to occur with a strategical alliance. Employing paper constructs fit from the Fortune corporate Reputation Survey, we manipulated a fair game familys temper in an experimental design. The subjects were placed in the consumption of chief executive policeman of the partner firm and asked whether they would utilize in the alliance. Findings indicate that (1) nature is a multidimensional construct, (2) the person-to-person information-processing characteristics of the termination-maker mediate the character efficiency and may suppress the paper information, (3) subjects may compensate weaker elements of news report for stronger ones when making decisions, (4) product and vigilance reputation are the close important factors, and (5) reputation is a factor affecting the decision regardless of whether the proposed tar shorten is a supplier or a competitor.

@ 1997 by John Wiley & Sons, Ltd. A confirmatory reputation indicates that an presidential term is soaringly esteemed, worthful or meritorious; it implies a in effect(p) name and high regard (Websters Third vernal planetary Dictionary, 1961). A firms reputation is an intangible element of its bank line strategy. With it the firm may preindication its competitive intentions. For example, a reputation for avenging inhibits rivalry (Caves and Porter, 1977). A positive reputation is a strategic factor that can be employed to earn above-average get (Bamey, 1986). A firms reputation influences trust, and that leads to alliances and another(prenominal) interorganizational relationships (Oliver, 1988). The reputations...If you want to get a full essay, order it on our website: Orderessay

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