Dogs are mans best friends and publicists know that. For that reason mercenary makers employ dogs not only to produce commercials related with dog products, but also to create advertising campaigns that have zilch to do with that breed. For instance, there is a security company commercial starred in by a German ward Dog. In that case, the publicist related the unconditional friendship and trueness of a guard dog with the product. The commercial pointed to the wide paradigm of people who corresponding dogs. Its purpose was to make viewers consociate the noble characteristics of that dog with the final product.
Dogs do not complain or criticize and that is why many commercial makers like to work with them. For instance, a publicist described how he tangle about working with dogs. He explained that when working with people, sometimes it is more difficult to match exactly the clients expectations. hardly he never faced that kind of problems when working with dogs. He expressed: Dogs are lovely creatures; they are so inhering and spontaneous that it is easier to work out what advertisers really want. by all odds as simplicity is one of the most appreciated characteristic within the publicity business, dogs are in great demand.
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