'Global Strategy - Thai Airways International'

'1. debut\nsiamese connection Airways inter bailiwick (abbreviation Thai) is the international and national carrier of siamese connectionland. It has regional, municipal and intercontinental flights from its main office in capital of Thailand to different study destinations within Thailand and near the world. Actually, it was established in 1960 as a joint chance company in the midst of SAS (Scandinavian Airlines Systems) and TAC (Thai Airways Company), Thailands domestic carrier. subsequently it had capital friendship partnership with the SAS for 17 years, Thai organisation decided to secure out SAS holding. Thai Airways International was lede Alliances member in 1997 and merge with a domestic air hose TAC in 1998. Besides, Thailand was turn from other nations domination, hence changed the name of the terra firma from Siam to Thailand (Thai stands for liberty and Thailand instrument Land of the freedom ) in 1238 thereof the companys name mover the national respiratory tract of Thailands Kingdom in either Thai or side of meat (Frynas and Mellahi 2011). The purpose of this calculate is to analyze Thai Airways International, including external and indwelling environments, business st rankgy, fiscal performance, strategic options and recommendations for change.\n\n2. out-of-door Environment outline\n2.1. PESTEL Analysis\n2.1.1. semi semipolitical \nPolitical factors ar how and to what degree does THAI airways intervenes in the parsimony. Specifically, political factors accommodate areas much(prenominal) as evaluate policy, labour law, environmental law, trade restrictions, tariffs, and political stability by THAI airways tardily THAI airways verbalize that the growing economy will tramp travel and passengers if Thailand has no political problems.\n\n2.1.2. sparing \nEconomic factors include economic growth, stake pass judgment, exchange grade and the inflation rate of THAI airways. These factors deal major impacts on how businesses operate and acquire decisions. For example, interest rates affect THAIs woo of capital and therefrom to what ex... '